Connecting Swings to Screens for Enhanced Golf Experiences

aboutGOLF, a prominent player in the golf simulator market, aimed to modernize its platform by transitioning to an advanced back-end system and broadening its user engagement through a new mobile application. Their simulators, primarily located in indoor golf centers, needed an upgrade to enhance user interaction beyond the physical confines of the golf centers.

aboutGOLF, at the forefront of the golf simulator industry, recognized the need to evolve its platform to stay ahead in a competitive market. Their goal was to extend the user experience from the physical simulators in golf centers to a more accessible, mobile environment. Provoke, with its expertise in creating seamless digital experiences, was the chosen partner for this venture.

“Client quotes goes here… Soteria, a fintech startup established by the Bridgewest Group in New Zealand, was poised to revolutionize the financial sector. Their vision was to bring investors and property lenders together”
Jack Bryant , VP – Product and Technology | About Golf

The collaboration began with Provoke conducting a thorough review of the existing system architecture within the simulator experience. This review, coupled with insights from aboutGOLF’s leadership and feedback from current users, laid the groundwork for developing the new mobile application. Provoke’s team focused on understanding the core user personas, ensuring that the new design would resonate with the platform’s diverse audience.

The result was a holistic redesign of both the simulator experience and the mobile application, tailored to meet the specific needs of the users. This approach enabled a seamless pairing of functionalities between the simulators and the mobile app, allowing users to continue their engagement with the platform even after leaving the golf center.

The newly developed mobile app became a game-changer for aboutGOLF. It allowed users to manage their profiles, share their activities on social networks, and stay connected with the platform, whether they were at the golf center, commuting, or socializing with friends. This innovation not only enhanced the user experience but also expanded aboutGOLF’s market reach.


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