Rapid AI Pilot Validates

New Self-Service Model

A prominent player in the fertilizer industry faced a challenging scenario. The company was inundated with orders from high-touch, low-value customers, a model that was in high demand but offered limited scalability and value. In an industry traditionally hesitant to adopt new technologies, they needed a transformative solution. Provoke stepped in with a novel approach, utilizing machine learning algorithms and user-centric design to develop an AI-powered fertilizer recommendation tool. This tool was designed to analyze diverse factors like soil data, crop types, and weather conditions, providing precise fertilizer recommendations. 

The journey towards innovation began with the recognition of the need to shift from a high-touch, low-value service model to a more scalable and efficient approach. Provoke’s solution was the development of an AI-driven tool that could automate and optimize fertilizer recommendations.

The tool’s development involved a deep dive into the complexities of the agricultural sector. Provoke’s team engaged directly with the end users – the farmers. This immersive approach included ride-a-longs, co-design sessions, and prototype testing, ensuring that the tool was not only technologically advanced but also aligned with the users’ needs and preferences.

The AI tool leveraged machine learning algorithms to process vast amounts of data, including soil composition, crop types, and weather patterns. This analysis enabled the tool to generate highly accurate and customized fertilizer recommendations, simplifying the planning process for farmers.The impact of this solution was significant. It not only streamlined the fertilizer recommendation process but also enhanced customer engagement. The tool drove conversions and sales, particularly among long-tail customers, by offering a simplified yet effective solution for their fertilizer needs.

Looking ahead, Provoke is set to elevate the tool’s capabilities further by incorporating Generative AI (Gen AI). This next iteration will include a feature that provides text explanations for specific product mix recommendations. This enhancement, using prompt engineering and leveraging the customer’s product-centric intellectual property, is poised to deliver an even more personalized and unique experience for the users.

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